The Power of the Copywriter – Brief Introduction

Introduction

The Power of the Copywriter

Being a great copywriter is almost like having a secret superpower. As a copywriter, you will be tasked with filling pages with content designed to describe products and services and convince the reader to buy or at least sign up for more information.

If you become good at this, then you’ll have the ability to sway the hearts and minds of your visitors and get them to think exactly what you want them to think. The web design is what attracts people to your page and the marketing is what helps them find it in the first place… but it’s the copywriting that will convince them to act once they get there. It is the final and most important piece of the puzzle.

Think of a great copywriter as a salesman, mixed with some kind of hypnotist. You’ll have the ability to sway opinions and trigger almost any action that you require for your business. Like Kaa from The Jungle Book… Even if that means selling snow to an Inuit! (Remember though: with great power, comes great responsibility!)

If you are currently struggling to get the kind of sales you want then, or if your visitors are leaving your pages almost as soon as they arrive; your copywriting might be what’s letting you down. A grammar or spelling mistake can be enough to completely undermine any trust that your visitors might have had in your business, while a bland or dull copy will just motivate them to leave without taking any kind of action.

Even if your copy is passable and you’re getting respectable 2% conversion rates… swapping this out for an expertly written copy can be enough to increase your conversions to 10, 20 or 30%… and to create long-time fans and subscribers in the process.

This book will show you how to do exactly that and much more. You will learn the basics of good writing but you’ll also learn the specific methods you need to employ if you’re going to become an above average copywriter for the web. You’ll learn how to quickly and effectively convey important information, you’ll learn how to ensure people keep reading and don’t leave your page and you’ll learn how to make someone want a product or service and feel as though they absolutely must act on that desire right away.

So without further ado, let’s get into it!

The Power of the Copywriter

Brief Introduction

Chapter 1

The Basics of Good Writing

Chapter 2

How to Get Rid of Typos and Errors Forever

Chapter 3

Grabbing and Holding Attention

Chapter 4

Getting to the Point Quickly for B2B

Chapter 5

The Value Proposition

Chapter 6

Encouraging Action

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