Chapter Two: Origins
Reprint rights were the original private label rights. There is a mixture of definitions found now for both reprint rights and private label rights, but overall, reprint rights means that you have the right to re-distribute work done by another author that was already published. Reprint rights are not limited to internet business, but they are most popular among them now.
In terms of master reprint rights, it means that you have complete ownership. You can then re-distribute the product and from there trade the partial re-print rights for the product. You can even sell the master rights to a product.
This means you can purchase full rights to a thirty chapter e-book from someone and sell the partial rights to each chapter in the book. From there you can resell other parts of the book or sell the master rights to the entire book. The people who purchase the partial rights to chapters from the e-book are allowed to re-write part of the content and re-distribute it as their own.
These vary from copyrights entirely and are only in reference to a means of distributing content. However, the criteria for these private label rights are contingent upon the actual agreement. Based on the agreement, you may or may not have the right to:
1. Give away the unchanged product.
2. Give away a branded version of the product with your links
3. Package the product with other products
4. Give the product away as a bonus
5. Use the product as web content only
6. Break the product into smaller articles only
7. Offer the product through auction sites
8. Offer the product in the form of a paid membership area only
9. Alter the product
10. Allow buyers to resale the rights of the product
Private label rights can cover reports, documents, e-books, software, graphics, and articles. You are able to use private label rights in order to expand an existing product line, increase the professionalism of your existing products, or enter into other markets without product development.
If you agree to terms which allow you to alter the content and then present it as though you were the author or creator, then you have found a valuable purchase assuming that you have assessed the quality of the product and it is good. It is important to note that just because you obtain the private label rights does not mean you own the product, unless it is explicitly stated in the agreement. You also cannot distribute the product in any manner you choose unless it is explicitly stated in your agreement. A good rule of thumb is to assume that you cannot distribute or reprint the content as your own unless the seller says it is ok.
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