The Power of the Copywriter / Chapter 6

Chapter 6

Encouraging Action

And this is where that crucial last step – Action – comes in.

Now your audience knows what your product or service is all about, they understand the value you’re offering, and they are visualizing what life would be like if they had it.

The next step is to get them to act right now to buy the product.

The ‘right now’ part of that sentence is important by the way. In other words, it’s not enough to encourage your buyers to want the product – you have to get them to act right then and there on the spot in order to actually part with their cash.

This is important because most purchases are actually based on impulse and emotion, rather than reason and logic. We click ‘buy’ because we badly want something and we feel anxious that we might miss out if we wait. Often though, had we gone away to think about it, we would actually find that we didn’t need it at all.

Your objective then is to make sure that your readers don’t have time to go away to think. So you need to get them to act fast just when they are at a fever pitch and they really want your product.

And there are a few ways you can go about doing this…

Scarcity and Urgency

One of the easiest ways to make sure that people act quickly when they see your product, is to make them believe that they’ll risk missing out by waiting. And a common way to do that is to imply that you have limited supply. This is called ‘scarcity’ and it works particularly well because it has the secondary effect of making the product seem more desirable – it’s ‘limited edition’ and it’s something that not everyone can have (we always want what we can’t have!).

Of course when you use scarcity, you also limit the number of items you can sell. For this reason, there are other ways around the problem that let you kill both birds with one stone. The most obvious option? Have a limited-time bonus or discount.

This way, the thought process of your audience will be something like: “I know I definitely want this, but if I buy it now I get more for my money!”.

You can also use language carefully to create further urgency and scarcity. Use phrases like ‘act now’, ‘hurry while stocks last’ or ‘click to buy’ can all help you to en-courage a snap judgement; as can more subtly creating a sense of urgency through your vocabulary.

Removing the Barrier to Sale

At the same time as making the reader want to buy quickly, you can also approach this from the other side of the equation by thinking about what might be preventing them from buying. This could be a lack of trust, or the effort involved in making the transaction.

We can address that first issue with our copy in a number of ways. One is to address the readers’ concerns directly (this isn’t just another one of those ‘scams’), while an-other is to use social proof or statistics. You can also introduce guarantees, or talk about how your product is actually an investment – all of which will help make buying your product less of a risky proposition so that they’re more inclined to go ahead and click ‘buy’ on impulse. Trust is also something you can build up over time by repeatedly providing value and useful information in blog posts and articles.

Conclusions and Recap

As you can see then, language and writing can be incredibly powerful when it comes to creating a relationship with your audience, keeping them on your page, building trust and making sales.

This is a learning curve though. Don’t expect to get it right on day one – just keep practicing and keep developing those skills.

And to recap, good writing for your website should…

  • Have a clear and defined purpose
  • Achieve that goal in the most efficient manner possible
  • Fit the style and tone of the industry and goals
  • Engage the reader and draw them in
  • Get quickly to the point
  • Sell the value proposition
  • Create a sense of desire
  • Build trust
  • Push for the close

Once you learn to do all these things repeatedly, you’ll find that you can make almost any product or service sell. Eventually, it will all click into place and you’ll ‘crack the code’. Now you have the power to capture the hearts and minds of the internet… the only remaining question is what…

The Power of the Copywriter

Brief Introduction

Chapter 1

The Basics of Good Writing

Chapter 2

How to Get Rid of Typos and Errors Forever

Chapter 3

Grabbing and Holding Attention

Chapter 4

Getting to the Point Quickly for B2B

Chapter 5

The Value Proposition

Chapter 6

Encouraging Action

Free advertising – Leave a comment and post the redirect link to your website or Blog with related topics

62 comments

  1. Great goods from you, man. I have understand your stuff previous to and you’re just too wonderful. I actually like what you have acquired here, really like what you’re saying and the way in which you say it. You make it enjoyable and you still take care of to keep it smart. I cant wait to read much more from you. This is actually a tremendous website.

  2. Fashion says:

    F*ckin’ tremendous issues here. I’m very glad to peer your post. Thanks so much and i am taking a look forward to contact you. Will you please drop me a mail?

  3. I simply couldn’t leave your site prior to suggesting that I really enjoyed the standard information an individual provide for your guests? Is gonna be again incessantly to inspect new posts.

  4. All people has a transparent understanding of how the following-generation messenger ought to look
    like as has seen the doubtful principles of which the leaders of the sector work beneath in these days.
    The wallet possibility allows the customers to obtain, ship,
    exchange belongings, earn a living transactions, together with fiat,
    and supplies several methods to earn money. The presence of e-Chat throughout the digital enviornment has been observed by such authoritative
    publishers as The Huffington Post, The Subsequent
    Internet, and Forbes, which highlighted the decentralized structure and high level of data encryption as the most important benefits of messenger.
    On December 10, 2017, the outcomes of the
    weblog contest are announced and five days afterward December 15,
    2017, the e-Chat staff will communicate in regards
    to the results of the ICO they are working right
    now.

    The e-Chat crew announced the discharge of a revolutionary product on the
    ICO, which is able to undoubtedly interest each
    giant investors and strange users. TrackICO – a platform that was established to provide its users reliable information about the perfect Preliminary
    Coin Providing initiatives and assist ICOs appeal to more traders.
    Although E can in precept permit the sending of messages to
    a pal who does not yet have a connection (by sending the message
    by way of the promise of a buddy), in apply within the
    2-particular person Echat program it makes little sense for the user to take action, so the ability is just not enabled.

    Early detection and administration of unhealthy behaviors and psychological
    health issues in main care has the potential to prevent
    or ameliorate many continual ailments and improve sufferers’
    properly-being. Individuals are invited to explore the group’s whitepaper for extra information relating to e-Chat, its token sale,
    and its unique framework. The e-Chat app is on the market on Google Play and App Retailer ECHT tokens are also accessible on the market for $zero.75.
    Current value is the most worthwhile as it is expected to grow
    during the next spherical of ICO.

    Aims: To describe the development of the Case-finding and
    Help Evaluation Tool (CHAT) designed to establish unhealthy behaviours and
    negative mood states in main care and community settings, and report on numerous studies assessing its feasibility of use,
    acceptability, validity (together with the progressive Help query) and progression of the electronic model, eCHAT.
    Echat was added by Echat in Nov 2017 and the newest replace was made in Nov
    2017. The answer to this query isn’t easy, as it is very likely that E-Chat will only appeal to cryptocurrency customers.

    Spherical 2 (Team): As soon as particular person health care decisions
    are made, members move to a gaggle occasion. For on-line purposes, candidates can fill
    the form on the official website of the examination. This will then trigger
    a chat icon to look in your website. You need instruments that makes it simple to seek out
    performance issues earlier than your users do and resolve them before
    they affect the business. Candidates can get their IIHM e-CHAT 2018 Application Forms either online or offline.

    ECHAT for way of life and mental health screening in primary
    care. To download the free app e-Chat by 北京艾特天下网络科技有限公司, get iTunes now.

    12 Where there is the ability for affected person access to their electronic medical report, they are often invited
    to complete eCHAT after they make an appointment electronically.
    By having superior performance and being easy to use,
    e-Chat also possesses some substantial advantages relative
    to a whole lot of other apps. Of the 233 invited sufferers, 196
    (eighty four%) accomplished eCHAT and received suggestions.

    PHOs are tasked with providing access to complete
    services to improve, preserve, and restore people’s health; coordinating care
    throughout service areas; and repeatedly improving quality utilizing good data.
    Candidates will receive their IIHM eCHAT scorecard within 24 hours of them showing for the doorway take a
    look at. Primarily based on the e-Chat expertise, the utilization of blockchain know-how, IPFS protocols, and P2P connections is a win-win answer.
    This includes the supply of high-quality content material and alternatives of incomes money,
    with e-Chat trying to solidify itself in the app house.

    Now we have analyzed the operational services of Skype, WhatsApp, Viber,
    Telegram, Hangouts, Line, and e-Chat. The e-Chat project is a decentralized prompt messaging platform with the multi-foreign money crypto wallet.

    Many occasions and notable occasions have occured within the time span since E-Chat was created some 3-4 years in the past.

    Our intention is to improve the well being and properly-being of the New Zealand population by means of
    systematic screening and intervention for modifiable lifestyle and mental health points in the main care
    population and monitoring to tell steady high quality enchancment.

    E-Chat builders are certain that shortly
    they’ll witness drastic modifications in online correspondence.
    The reference file contains the URI of your Echat controller object,
    which is described in detail under-but as a consumer,
    you only want to give this system a file identify and it will do the remainder.
    The IIHM, Kolkata Sample Paper of previous years will help aspirants of hotel management entrances
    examinations to get a good idea of sort of questions and number of questions
    asked the past E-chat examinations. http://www52.tok2.com/home/plasticsoul/cgi-bin/bbs/aska.cgi/aska.cgi+inurl:///index.html

  5. Legal says:

    I gotta favorite this web site it seems handy very useful

  6. Business says:

    Hi, Neat post. There is a problem along with your web site in web explorer, might check this… IE still is the marketplace chief and a large part of other folks will omit your fantastic writing because of this problem.

  7. I would like to thnkx for the efforts you have put in writing this site. I’m hoping the same high-grade blog post from you in the upcoming as well. Actually your creative writing skills has inspired me to get my own site now. Actually the blogging is spreading its wings fast. Your write up is a good example of it.

  8. Travel says:

    I believe you have remarked some very interesting points , thankyou for the post.

  9. Utterly pent content , regards for selective information .

  10. Women says:

    Thank you for sharing excellent informations. Your web site is very cool. I’m impressed by the details that you have on this website. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found just the information I already searched all over the place and simply couldn’t come across. What a perfect website.

  11. I want to express some appreciation to the writer for bailing me out of this particular circumstance. Right after looking out throughout the search engines and seeing ideas which were not productive, I believed my life was well over. Existing minus the approaches to the issues you’ve fixed through your entire blog post is a crucial case, as well as ones which could have in a negative way damaged my entire career if I had not discovered your blog. Your main skills and kindness in playing with all the pieces was very useful. I don’t know what I would have done if I hadn’t encountered such a step like this. I am able to at this point look ahead to my future. Thanks a lot very much for your professional and results-oriented help. I won’t hesitate to recommend the website to any individual who ought to have direction about this area.

  12. Thank you for publishing this awesome article. I’m a long time reader but I’ve never been compelled to leave a comment. I subscribed to your blog and shared this on my Facebook. Thanks again for a great article!

Leave a Reply

Your email address will not be published. Required fields are marked *

error: Content is protected !!