Guide To Blog Flipping Profit / Chapter 6

Chapter 6

Flipping your blog for profit

We’ve finally come to the best part!

If you’re building a business as a website flipper, then naturally the point of building your blog is to maximize its value and then sell it for a profit.

So, when it’s time to sell it, where do you go, and what do you do?

The best place to sell your websites is Flippa. It is one the biggest domain and website marketplaces on the Internet.

Look now, and I know you’ll see thousands of websites, apps, domains, and other products for sale at a time. The great thing about Flippa is you’ll get a lot of exposure. This will increase the chance that you’ll be able to sell your site at the right price without a lot of advertising effort.

When it’s time to sell, you have several things to consider, all of which can significantly impact how successful your auction is.

1. The starting price

The starting price can greatly affect your final selling price.

Go against your gut and start with a lower start price than what you think your website is worth. Typically, this will attract more bidders. As they compete with each other, this an drive the price up.

When you start your auction at a low price, you can often sell at a higher final price than if you had started your auction closer to the price you were looking for.

Since you don’t want to risk selling your hard work and effort for a mere dollar, you can set a reserve price. This is the minimum amount you’re willing to sell the site for. If your auction doesn’t hit it, you are under no obligation to sell the site to the winning bidder.

2. The quality of your listing

This is the single most important aspect, because it is what allows bidders to become interested in what you have to offer.

The more information you can include in your listing, the better.

1. The blog URL– Allow people to check it out for themselves. Screenshots are a good option, but they do not tell the whole story.

2. Traffic history – Include screen shots of your traffic history so people can see it for themselves. The higher your traffic volumes, the more your blog is worth, so this information is vital.

3. Details of earnings – If your site is already making money, this is your main selling point, and should be highlighted in your listing. Describe where and how the site is earning, and show screenshots for proof to support your claims.

4. Details of the theme you have used – This will let people know about the customization of your site, so people can tell whether it’s a ready made theme, a custom theme, or how unique the graphics are, etc.

5. Details of the type of content contained on the blog – Is it custom and unique? Is it PLR? Is it autoblogged? These are detailers sellers want to know, and will impact the bidding/selling price.

Find the main selling feature of your blog, and focus your listing on that. You should always be honest about the site, and include as much information as possible. If bidders ask questions, answer them to the best of your ability, as soon as possible. If you need a little help, check out other Flippa listings to see how they’re doing it.

Guide To Blog Flipping Profit

Brief Introduction

Chapter 1


Chapter 2

Blog Creation

Chapter 3

Installing WordPress

Chapter 4

Getting the content right

Chapter 5

Getting visitors to your blog

Chapter 6

Flipping your blog for profit

Chapter 7

Transferring the blog over to the new owner

Chapter 8

A few final words…

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