Guide To Blog Flipping Profit / Chapter 3

Chapter 3

Installing WordPress

With most hosting accounts, you can install WordPress from the CPanel within a few clicks, but if you are not sure how, your hosting company should be able to help.

If you happen to have a host that doesn’t allow for “automatic” WordPress installation through your interface, the manual installation process is fairly simple.

Learn more about how to install WordPress at the official website:

After WordPress is installed, you’ll see a standard default theme.

The theme changes the look and feel of the blog, to allow for a more customized design.

Since the default theme is boring, the first thing you should do is change it.

The great thing about WordPress is, there are thousands of themes to choose from, both free and premium. You can find something to suit any design, in any niche.

You can see the free themes in the WordPress theme directory here:

If you’ve got the money to invest in a commercial, premium theme, check out

It’s often worth investing in a good looking theme in the first place because it cuts down on the work. Whatever theme you choose, you’re going to want to customise and change it – but it’s a much easier task if you’re starting with something that looks pretty decent to begin with.

Choosing the right theme

As you select a theme, keep in mind your choice of theme will greatly affect the value and desirability of your blog.

The theme you choose is nearly as critical as your domain, and it certainly isn’t a place you can skimp. Rather than spending hours trying to find the perfect free theme, it is worthwhile to spend money to make sure you have the right theme.

Your choice needs to be a combination of eye-catching design and professionalism.

Consider the layout of your theme, because you want your blog to be easy to use, while also leaving you plenty of room for content alongside your advertising.

A two or three column theme that uses a top navigation tends to work well because you have a main column for your content, with one or two for widgets and advertisements.

Stay away from things that have quirky or unusual designs. They may look good in theory, but in practice, the theme’s usability is often compromised.

As you browse themes, consider that many themes make it easy to change colours and graphics, whereas changing the layout is more difficult. Pay more attention to the layout rather than the colours.

Take some time to browse what’s available. There is no right or wrong answer to your theme choice, so you’re just going to have to decide what works. After you get into a groove, test several possibilities until you find what works best for you. In fact, a single theme framework can easily be adapted to suit a large number of websites, so you may be able to build everything off one or two of those core frameworks, such as Thesis, Headway, or Genesis.

Installing the theme

After you’ve chosen your theme, you need to install it.

Installing your theme is incredibly easy, and if you have trouble, many premium themes come with documentation to help you.

Download the theme to your computer, and unzip the folder. Once you have downloaded the theme to your computer, you firstly need to unzip the folder.

Use an FTP program to upload the theme folder to your wp-content/themes directory on your web host.

From here, you should be able to login to your WordPress and see it in the admin area. Login to your WordPress by visiting:, where is the domain you just installed WordPress on.

Once logged in, go to Appearance > Themes. Select the theme you want to change to, and click “Activate.”

Customizing it

Even if you have the “perfect” theme for your project, it will likely still require some customization.

At a minimum, you should change the logo and the header to one that matches your niche and blog title, so that it fits in nicely with the theme’s design.

Unless you’re handy with graphic design, you may want to consider outsourcing this to a professional designer.

Remember that a unique looking blog will usually be worth more than one that looks like a million others!

Other customization’s

The majority of people who are looking to buy a blog will be doing it so they can earn money from it. Adding built-in monetization features will enhance the blog’s stability.

If you can get the blog making a certain amount of money before you sell it, you can sell it at a higher price, because the buyer won’t have to do as much work to get it producing income.

You can do this with plugins and widgets, such as Google AdSense, or a plugin that will show related Clickbank products. This will attract more buyers because they don’t have to search for ways to make the blog earn money.

Other essential plugins:

Akismet will help filter the spam comments away from your blog. It comes pre-installed on all WordPress installations, so all you need to do is activate it.

All In One SEO Pack – This will help you do search engine optimization (SEO) tasks on your blog, so you can get it ranking higher, faster.

Google XML Sitemaps – This will automatically generate a sitemap and submit it to Google so your blog will be indexed faster. It works so well that even brand new blogs appear to be indexed within a few hours.

Google Analytics – This will allow you to see how many people are visiting your blog, where they are coming from, etc. It can provide great insight into what your audience is doing, so you can create content that caters to them.

ShareThis – This plugin will add social sharing buttons to the bottom of your posts to make it easier for your readers to share your content.

Twitter Tools –This plugin links your blog to your Twitter account, and then automatically tweets whenever you post something new. It will also update and show new tweets on your blog itself, if you have recent tweets in a widget.

Guide To Blog Flipping Profit

Brief Introduction

Chapter 1


Chapter 2

Blog Creation

Chapter 3

Installing WordPress

Chapter 4

Getting the content right

Chapter 5

Getting visitors to your blog

Chapter 6

Flipping your blog for profit

Chapter 7

Transferring the blog over to the new owner

Chapter 8

A few final words…

Free advertising – Leave a comment and post the redirect link to your website or Blog with related topics

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