eBook Creation Tips and Tricks / Chapter 18

Chapter 18

How to Use Social Media to Market Your eBook

Congratulations on writing an eBook. You are on your way to enjoying an extra income stream – that is if you understand just how important it is for you to market your eBook right so that you get the traffic you need to create the purchases you want and ultimately the profit you’ll make. The problem is the world wide web is a massive place and there is a huge number of very similar books on the market to choose from, so you need to figure out how you are going to market better and smarter so that you attract those customers. In this article we are going to focus on a powerful tool – social media. Let’s look at how you can put social media to work for you.

#1 Facebook

Facebook is a very powerful tool if you learn how to use it well. It can be a powerful way to introduce your eBook to other potential readers and get referral sales. You likely already know that the majority of book sales that take place are to friends, family and acquaintance referral. For you to get the most out of Facebook and extend that reach you need to create a dedicated page for your eBook and then you need to link it to your personal profile. This helps the viewer to get a better feel about who you are and they feel like they know you, which gives them incentive to buy your book and read it. Once you understand Facebook, you can use Facebook in every stage of your marketing plan.

#2 Twitter

Twitter is very different than Facebook. It is about building relationships and authenticity. Don’t bother creating a new account, just to talk about and promote your eBook. Instead, look to be engaging with your current readers, fellow authors and others who would be in your genre.

#3 Blogs

Blogging sometimes gets overlooked, and yet blogs and review sites that are within your genre are excellent ways to promote your book. Don’t be afraid to contact bloggers and tell them about your book. They just might be interested in promoting your book for you. Remember, unless you ask, you will never know. Assuming when you are marketing an eBook is a dangerous game.

You can find blogs that are relevant just by searching on Google or Stumbleupon. Both are good. There are also a number of book blog sites like BookBlogs or Invesp. The other option is for you to start your own blog.

There are other social media tools you can use like Pinterest, Linkedin, Tumblr and the list goes on. Take the time to become familiar with the tools that can help you.

eBook Creation Tips and Tricks

Chapter 1

What You Need to Know if You Are Writing an eBook

Chapter 2

Writing a Quality eBook That Sells

Chapter 3

The Biggest Mistakes Made When Writing an E-book

Chapter 4

3 Key Ways to Promote Your eBook

Chapter 5

Great Tips To Write a Successful First E-book

Chapter 6

Tips for eBook Writers

Chapter 7

Tips to Help You do the Research to Write Your eBook

Chapter 8

Finding Value in Your E-book

Chapter 9

Tips to Write Your E-books First Draft

Chapter 10

Good Reasons You Should Write an eBook

Chapter 11

Editing Mistakes You Should Recognize When You Edit Your eBook

Chapter 12

How to Avoid 3 Common Mistakes When Writing E-books

Chapter 13

Avoid Ruining Your First Draft of Your eBook

Chapter 14

How to Create a Strong Cover for Your eBook

Chapter 15

When Writing an E-book Go Beyond the Obvious

Chapter 16

5 Top Tips for Publishing Your eBook

Chapter 17

The 3 Stages of Launching Your eBook

Chapter 18

How to Use Social Media to Market Your eBook

Chapter 19

5 Sites You can Promote Your eBook for Free

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